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Social Media

Instagram is a global community of one billion. Since 2010 the app has continually evolved bringing us features such as “Stories“, where you can upload an image or video that will only appear for 24 hours. This works well if you want to post something that doesn’t match your feed or that will entertain your clients and is happening that day.

Creating an Instagram Story:

You can create a new Instagram story by tapping the camera button on the top left of your screen. Alternatively swipe right from anywhere in your Instagram Feed to have it pop up. To choose between creating a photo or video you can simply tap (for a photo) or long press the button at the bottom to take a video. Below the record button you can swipe right or left to choose between doing a live video, taking a boomerang etc. Play around a bit and explore filters and add new ones by clicking below the filters to find other alternatives.

If you’ve ever used Snapchat you’ll notice the similarities between the platform and the function “Stories” on Instagram.

The IGTV logo.

Setting up your IGTV:

The latest addition to Instagram has been IGTV. This is the new video app from Instagram that rivals YouTube. This allows users to post and view long-form, vertical video.

Here is how you can can use IGTV for your brand or business:

Minimum and maximum length allowed for IGTV videos: Every video on this platform needs to be at least 15 seconds and can be maximum 10 minutes long if you have a regular account. However, if you have a berified account or an account with a large audience you can upload videos up to 60 minutes long.

Curious to learn more about social media? Register for our online course today and enjoy a year of access through a once-off payment.

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January 2020 kicked off with Cuberoo Director and founder, Nadia von Maltitz, speaking at Solo Solo Gracia guest house about all things digital, marketing & brand.

Startupgrind is an initiative from Google. “Startup Grind is the world’s largest community of startups, founders, innovators, and creators. We bring like-minded yet diverse individuals together to connect, learn, teach, help, build, and belong. We do this daily through our local events, flagship conferences, startup programpartnerships, and online media + content – collectively reaching over 3.5 million individuals worldwide”.

Check out the video from the event here:

Here were a few points that were discusses:

  1. Online marketing in South Africa is a space not a lot of businesses are owning yet. Your business has the chance to stand out and you should take it.
  2. Social media’s algorithms are making it harder for organic posts to stand out, invest in sponsored ads.
  3. Create more content than you consume.
  4. Make sure your brand is authentic and consistent.
  5. Linkedin is great for business to business marketing, whereas Facebook and Instagram are great platforms for business to consumer marketing. Make sure you understand platforms and who they serve.

A little bit of background on Nadia:

“Nadia von Maltitz is the owner of Cuberoo – a digital agency that specializes in social media and creative strategy.

Her work experience at some of our country’s biggest agencies namely: Ogilvy & Mather, DDB & FCB paved the way and meant getting to do advertising work nationally and globally for clients like Volkswagen, RCS, Tiger Brands, Audi, BMW Motorrad, McDonalds & FNB.

With a post graduate degree in Strategic Marketing Communications from Johannesburg as well as having a diploma in graphic design she decided to take the leap and start her own business at the age of 23, proving that you can start a business with virtually no capital. There is a major gap and lack of practical, implementable knowledge for businesses when it comes to how to been seen and heard online. Now, three years later, she aims to empower others and to keep helping businesses grow using a 21st century approach to marketing.”

Nadia von Maltitz speaks at Google startupgrind

Lookout for upcoming events our team will be speaking at!

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