Email & SMS Marketing

Email & SMS Marketing might sound outdated, but as stated by Hubspot, here are 12 benefits of utilising email marketing – even in 2024 and beyond.


Email & SMS Marketing

1. Creating personalized content

With email marketing, you can customize your campaigns and create targeted content.

2. Collecting feedback and surveys

Keeping a pulse on the customer experience is very valuable if you want customers to continue to interact, engage, and purchase from your brand.

3. Improving sales.

While email marketing is clearly an excellent marketing tool, it can actually improve your sales as well.

4. Communicating with your audience.

Emails keep your audience engaged during every time of the year, whether it’s a slow or busy season.

5. Generating traffic to your site.

With email marketing campaigns, you’ll send traffic to your site and improve your SEO. Plus, you’ll keep your audience engaged with your brand and your site.

6. Sending timely campaigns.

You can ensure your audience sees the email at the right time.

7. Increasing leads.

In the same vein as improving sales, you can also increase your leads with email marketing. In fact, with the inbound method, email marketing is used to nurture leads and improve conversions.

8. Reaching the right people at the right time.

Get in front of your audience on a regular basis, so you’re always top-of-mind.

9. Producing cost-effective campaigns.

Producing cost-effective campaigns through email and SMS marketing involves leveraging targeted messaging and automation to maximize reach and engagement while minimizing expenses.

10. Providing more value to your audience.

One of the main goals of any business is to provide value for your audience so they keep coming back. Email marketing is a great place to cultivate loyal customers because you can add value even when customers aren’t making a purchase.

11. Having a forum for self-promotion.

No one will buy from you if you can’t promote yourself and sell your company.

With email marketing campaigns, you’ll always have an avenue to promote yourself, especially since customers opted in. You can send emails about new products, features and benefits, or new content. Since customers want to hear from you, this self-promotion isn’t unwanted or disruptive.

12. Owning your contact lists.

You can ensure your audience sees the email at the right time.

Email & SMS Marketing

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